05 Feb When Is It Time To Redesign Your Website?
Building a website can be a tricky task. You want it to be dynamic, interactive, but yet up to date with the newest features available. Businesses are often confused about when to redesign their websites. Since a website can play an important role in generating traffic and returning buyers to your web page, you should ensure it is modern, appealing and appropriate for the business space you are in. Here are 7 ways you can tell whether it’s time to redesign your website.
- If your objectives and services have changed over time
As a business, you aim to fulfill the goals and strategies initially set when you start your business. However, businessmen often learn, over the course of years, that certain practices and central aims need changing. There might be changes in competition or market environments that force you to make some changes of your own. If you have employed drastic changes in your company objectives, it might be a good idea to redesign your website or have it change according to your new goals. Using the same website for your company, when its objectives, needs, and long terms goals have shifted, can promote a negative image for your brand.
- You have recently changed your brand name:
If for some reason you have changed your company name, then it may be a good idea to change or redesign your website. Using the same website design for your new company name may seem stingy and unprofessional, but most companies undergo radical change when their brand name is no longer the same. This will also give you an opportunity to redefine your company’s brand image, especially if it has not fared well in the past. Take this opportunity to create a new name for yourself. Discover unique ways of standing out in the market and find ways you can make your content and website more appealing to perspective customers.
- You have the same website design as your competitor:
One of the most damaging things you can do for yourself is launch a website exactly like your competition. Customers have to make a choice between companies, and in order to ensure you are their preference. You need to stand out, make yourself known, and appeal to the customer on levels that your competition cannot. Web sites can be a unique and interesting way of attracting clients. By introducing a dynamic, modern and useful website, you show your customers you are more than just talk. Sloppy and poorly designed websites will disappoint customers; hence it is important to make yourself not only professional but also unique as compared to your market competitors.
- Your design is outdated and unorganized
The main purpose of an interactive and appealing website is to use it as a marketing tool; a way of interacting with customers to enhance their buying behaviors, appeal to them, and provide them a consistent way of purchasing products. An outdated website will do the opposite. It will cause customers to view your brand as obsolete. Moreover, if the website design is a hodge-podge, it will cause customers to view your company as careless, misguided and sloppy. This will promote a negative brand image and reduce conversion traffic to your website. Instead, opt for a website that is managed regularly, incorporates tools and features that make it modern and filled with content that is organized.
- Clues in customer behaviors inside the website
Quality website designers can be rare; they can make or break your website. With a tool as powerful as a website, you need to go with a professional. If you have invested in a website designer that has not done an optimum job, and your audience traffic is low, it might be a good time to redesign the website. One way of checking, if the problem is with the website design, is using tools to examine customer behavior inside your website. If a large number of customers come to your site, but leave quickly after one or two actions, your website design may be to blame. Perhaps the layout is confusing, or maybe the content is complex. Either way if you see customers spending less time on your website, it might be a good idea to redesign it with their needs in mind.